The authors’ conclusion is that lasting success comes not from battling competitors but from creating blue oceans – untapped new market spaces ripe for growth. The book shows the results of a study of 150 strategic moves spanning more than 100 years across 30 industries. In 2005, Chan Kim and Renée Mauborgne co-authored Blue Ocean Strategy. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.ī Who created the Blue Ocean Strategy?īlue Ocean Strategy was created by management thinkers Chan Kim and Renée Mauborgne.Ĭhan Kim and Renée Mauborgne (image source: )īoth Chan and Renée are Professors of Strategy at INSEAD, one of the world’s top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in France. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. These entrepreneurs (and we will talk about three of them later) have led their companies to great success by applying Blue Ocean Strategy.īlue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. While for most entrepreneurs this dream is only wishful thinking, for some it’s reality. King of the castle ruling unchallenged over the country. No competitors, having all the customers to themselves. How to create a blue ocean for your company through value innovationĮvery entrepreneur wishes their company was the only one in the market.3 brands that have differentiated from the competition, generated new demand and found a new market.Differences between Red Ocean Strategy and Blue Ocean Strategy in business and leadership.Definition of Blue Ocean Strategy – What is Blue Ocean Strategy? Who created Blue Ocean Strategy?.
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